Career Opportunities with Cumulus Media

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About CUMULUS MEDIA 

 

CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion consumers every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and offers listeners a dynamic network of popular podcasts that define culture with original content and commentary on today’s world. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.


Email Marketing Manager

Department: Web/Digital
Location: Atlanta, GA

CUMULUS MEDIA | Atlanta, GA is looking for an Email Marketing Manager to play an integral part of the Digital Commerce Team. In this position you will be supporting the Sweet Deals and IncentRev brands by expanding brand awareness and customer retention through email marketing and database management. This is an individual contributor role reporting to the VP of Sales Operations and Marketing. In this key role, you will help drive strategy, execution and analysis of the email-marketing program. With your expert level knowledge and creativity, you will pay close attention to detail to ensure all scheduled communications are executed properly as well as handle various graphics design requests including creating visually appealing email templates.

Incentrev/Sweet Deals is a consortium of e-commerce sites that sells discounted local, travel and product deals in more than 150 markets across the United States. Our primary partner is CUMULUS MEDIA (branded Sweet Deals) and their 440+ owned and operated stations in 87 markets. In addition, we work with another 60 mid-to-small market radio and TV stations who sell deals under various brands.

Responsibilities:

  • Ensure all Digital Commerce emails are delivered on time through automation or manual scheduling
  • Manage database subscribers for all Digital Commerce divisions
  • Create and design email and communication templates
  • Drive the email marketing strategy and execution of campaigns
  • Design and execute strategies around marketing automation
  • Develop quality, full lifecycle programs that are relevant and appealing to target audience
  • Champion best practices and design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
  • Work with corporate partners on database additions and opt-ins
  • Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals
  • Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
  • Liaise with other departments to address any cross-departmental issues impacting the subscriber

Qualifications:

  • Minimum 3 years’ experience building and implementing successful email marketing programs a MUST (preferably in the B2C, retail ecommerce space)
  • Experience in Database Management; utilizing FTP language a plus
  • Experience analyzing key marketing metrics
  • Experience implementing and monitoring Facebook and Google ad campaigns
  • Attention to detail with the ability to execute projects from beginning to end
  • Experience using data to develop actionable insights
  • Expert level knowledge/experience with email marketing tools
  • Strong HTML, Excel and Adobe Photoshop skills
  • BA degree in marketing, graphic design or similar discipline
  • Time-management and organizational skills with a high attention to detail
  • Must be a Team Player and work in a fast-paced, open office environment
  • Flexibility for night/weekend shifts as needed based on demand

What we offer:

  • Competitive pay
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays

For immediate consideration, please visit www.cumulus.com/work-here/

For more information about CUMULUS MEDIA, visit our website at: https://www.cumulus.com

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Cumulus is an Equal Opportunity Employer (EEO)

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