Career Opportunities at CUMULUS MEDIA
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About CUMULUS MEDIA 

CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

 


Director of Audience Development

Department: Promotions/Marketing
Location: New York, NY

Westwood One / CUMULUS MEDIA | New York City, NY is looking for a full-time Director of Audience Development to join our Podcast team. The right candidate knows and loves the podcast space and thrives in a fast-paced environment.  We’re seeking someone that is a creative thinker, detail-oriented, highly motivated and loves to collaborate across teams, while also being able to manage individual assignments.

As the Director of Audience Development, you will be responsible for developing and implementing strategic consumer marketing plans utilizing your expertise with paid and earned digital and traditional marketing while driving measurable results.

Key Responsibilities:

  • Develop and execute new show launch strategies to exceed download goals for new podcasts
  • Grow listenership and engagement across the existing Westwood One Podcast Network portfolio
  • Plan and optimize marketing campaigns across owned, paid, and partner channels
  • Facilitate the collection and distribution of assets for marketing campaigns including collateral, audio, social, copy points, email, reports, and videos
  • Lead paid and earned digital marketing campaigns, including SEO, SEM and social
  • Oversee social media production and calendars
  • Manage campaign performance and optimize as needed
  • Analyze campaign data, provide outcome reports, and suggest insights and improvements
  • Collaborate with top-flight talent, marquee celebrities, and influential partners

Qualifications:

  • Minimum Bachelor's Degree or equivalent work experience
  • At least four years of audience acquisition experience
  • Experience with Facebook, Twitter, Instagram, YouTube and all social media platforms
  • Strong organizational skills and ability to multi-task
  • Ability to meet deadlines
  • Excellent communication skills, both verbal and written
  • Tolerance for stress and tight timelines, including the ability to work under pressure

What we offer:

  • Competitive pay
  • Professional growth and career path
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid vacation & holidays

To apply online: https://www.westwoodone.com/careers/

For more information about Westwood One and CUMULUS MEDIA, please visit:  https://www.westwoodone.com/  

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Cumulus is an Equal Opportunity Employer (EEO)

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