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Digital Account Executive

Department: Sales
Location: Wilkes Barre, PA

Cumulus Media | (Wilkes Barre) is searching for a digital sales expert that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Account Executive is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets (email, website, app, streaming, podcasts, video and social).

This individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership. 

Who We Are: 

Our local stations in the area include:  MAGIC 93 (WMGS-FM) featuring Frankie in the Morning and one of the top-rated stations in the market; 97.9X (WBSX-FM) the only 50,000 watt rock station in the market, and home to Free Beer and Hot Wings; 97.1/95.7 BHT, playing today’s hottest music; NASH 93.7 (WSJR-FM) a nationally recognized country brand; CBS SPORTS RADIO 590 (WARM-AM) featuring exclusive coverage of the NFL, NCAA, and all things sports. 

 

Key Responsibilities:

  • Resident expert in all digital products offered by Cumulus including:
    • Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions
    • Our local digital marketing services including website creation, social media and reputation management
    • Our Station Digital Assets – display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads
    • Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
    • Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
    • Collaborate with sales leadership to develop and execute digital packages and solutions
    • Measure, grow and exceed digital sales and market share goals
    • Assist in the preparation, creation and delivery of compelling presentations to clients
    • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

  • Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets
  • Creative thinker and problem solver
  • Highly organized with ability to support multiple ad buys at the same time
  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
  • Comfortable presenting to a diversified array of prospects/clients

Qualifications:

Bachelor’s Degree in Radio and Broadcasting, Communications, Journalism, English or closely related field and (2) years of related experience preferred.   

 What we offer:

  • Competitive pay
  • Collaborative and creative work environment
  • Recognition and reward for outstanding performance
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays

For immediate consideration, please visit www.cumulus.com/work-here/

For more information about Cumulus Media, Inc., visit our website at:  https://www.cumulus.com

Cumulus Media, Inc. is proud to be an Equal Opportunity Employer (EOE).

 

Cumulus is an Equal Opportunity Employer (EEO)

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